Now at Ikea…Virtual Furniture

Ikea Singapore

Proving that good marketing truly does know no bounds, Scandinavian Modern furniture giant Ikea has found a way to sell their oddly-named, build-it-yourself furniture in the virtual world. Yes, design icons like the Leksvik coffee table and Ektorp sofa will now be featured in “The Sims,” the game series that allows players to simulate all the actions (and we do mean ALL of them) of real life with virtual people in a game setting. Instead of actually going outside and…you know…living life and stuff…